ABOUT KUMIWA
About Kumiwa
ABOUT KUMIWA
The founders of the KUMIWA brand established the company in the UnitedStates in 2019 as a group of Japanese-American people who are passionateabout Hawaiian culture. The founders' ability to seamlessly blend Easternand Western cultures allowed the brand to grow vigorously in this uniquecultural environment. This cross-cultural fusion enables them to bridge thegap between different cultures and create a unique expression and identity.
KUMIWA's founders noticed that many Hawaiian shirts on the market stillfocus exclusively on traditional plant prints and come with high prices.People even spend $100+ for a Hawaiian shirt. KUMIWA aims to break thispattern and provide customers with fun and affordable Hawaiian shirts.Customers can buy ten or more shirts they like from KUMIWA withoutworrying about their budget.
We embrace diversity and inclusivity through its unique design concepts. ltdraws the stunning natural beauty of Hawaii , such as beaches, waves, andcocktails, as well as various cultural elements, which are transformed intomainstream fashion. We are also inspired by unusual elements such asanimals, games, festivals, abstract art, etc., representing acceptance ofrandomness and desire for leisure time. These concepts appeal to a globalcommunity of people who love life and have a youthful mindset.
BRAND
KUMIIWA takes inspiration from Aloha, promoting the philosophy of "livingwith Aloha spirit" Beyond the boundaries of the city, summer living frees usfrom the shackles of roofs and buildings, leading us to the coast, suburbs,and nature. We advocate for pursuing a more free and independent fashionexpression while staying up-to-date, bringing the summer atmosphere backto the city. We extract the charm, warmth, and sincerity of Aloha spirit andcombine it with fashion passion, committed to bringing more choices toeveryday wear. This philosophy truly embodies Hardaddy's core values,emphasizing the importance of each person's existence in the collective.
OUR MISSION
---"Live with Aloha, Flow with the SPIRIT!"
KUMIWA is dedicated to embodying its brand essence in every aspectFrom design, style, fabric, cutting, to color matching, every detail reflects thebrand's positive and youthful outlook on life, which is one important reasonwhy KUMIWA can win the love and recognition of the majority of men andwomen.
Moreover, KUMIWAstrives to make its exclusive hawaiian clothing moreaccessible and affordable to the majority of men and women by eliminatingmiddlemen and reducing traditional distribution channels, ensuringreasonable prices without compromising on quality or style. KUMIWAproducts serve as a medium for expressing an optimistic approach to life, apassion for exploration, and a love for living, and embracing the joy of lifehelping more people cherish and spend time in close proximity to nature.and enjoy their vacations.
The founders of the KUMIWA brand established the company in the UnitedStates in 2019 as a group of Japanese-American people who are passionateabout Hawaiian culture. The founders' ability to seamlessly blend Easternand Western cultures allowed the brand to grow vigorously in this uniquecultural environment. This cross-cultural fusion enables them to bridge thegap between different cultures and create a unique expression and identity.
KUMIWA's founders noticed that many Hawaiian shirts on the market stillfocus exclusively on traditional plant prints and come with high prices.People even spend $100+ for a Hawaiian shirt. KUMIWA aims to break thispattern and provide customers with fun and affordable Hawaiian shirts.Customers can buy ten or more shirts they like from KUMIWA withoutworrying about their budget.
We embrace diversity and inclusivity through its unique design concepts. ltdraws the stunning natural beauty of Hawaii , such as beaches, waves, andcocktails, as well as various cultural elements, which are transformed intomainstream fashion. We are also inspired by unusual elements such asanimals, games, festivals, abstract art, etc., representing acceptance ofrandomness and desire for leisure time. These concepts appeal to a globalcommunity of people who love life and have a youthful mindset.
BRAND
KUMIIWA takes inspiration from Aloha, promoting the philosophy of "livingwith Aloha spirit" Beyond the boundaries of the city, summer living frees usfrom the shackles of roofs and buildings, leading us to the coast, suburbs,and nature. We advocate for pursuing a more free and independent fashionexpression while staying up-to-date, bringing the summer atmosphere backto the city. We extract the charm, warmth, and sincerity of Aloha spirit andcombine it with fashion passion, committed to bringing more choices toeveryday wear. This philosophy truly embodies Hardaddy's core values,emphasizing the importance of each person's existence in the collective.
OUR MISSION
---"Live with Aloha, Flow with the SPIRIT!"
KUMIWA is dedicated to embodying its brand essence in every aspectFrom design, style, fabric, cutting, to color matching, every detail reflects thebrand's positive and youthful outlook on life, which is one important reasonwhy KUMIWA can win the love and recognition of the majority of men andwomen.
Moreover, KUMIWAstrives to make its exclusive hawaiian clothing moreaccessible and affordable to the majority of men and women by eliminatingmiddlemen and reducing traditional distribution channels, ensuringreasonable prices without compromising on quality or style. KUMIWAproducts serve as a medium for expressing an optimistic approach to life, apassion for exploration, and a love for living, and embracing the joy of lifehelping more people cherish and spend time in close proximity to nature.and enjoy their vacations.